login.synapsai.cloud) are governed by those pages and are not controlled by the marketing-site cookie banner.
1. What Are Cookies and Local Storage?
Cookies are small text files stored in your browser. Local storage is a similar browser mechanism that can persist key-value data on your device. We use both on the marketing site to remember your cookie consent choice and, if you accept, to support website analytics.2. Cookies and Storage We Use
How consent works
On your first visit, both Google Analytics and Microsoft Clarity are initialized with consent denied. No analytics cookies are set and no session recording occurs until you click Accept. Your choice is stored in
synapsai-cookie-consent (local storage). On return visits, we apply your saved preference automatically.
Analytics cookies are set only after you click Accept on our cookie banner. If you click Decline, we do not enable Google Analytics storage cookies or Microsoft Clarity recording. We use Google Consent Mode v2 so analytics_storage and ad_storage remain denied until you consent.
3. Analytics Providers
Google Analytics
When you consent, we use Google Analytics 4 (measurement IDG-2MTV9WDCRQ) to understand aggregated website usage. Google processes this data on our behalf and may also process it as an independent controller for certain purposes.
Microsoft Clarity
We use Microsoft Clarity (project IDxcmetdaiuc) on synapsai.cloud to understand how visitors use our marketing website through session recordings, heatmaps, and aggregated behavioral insights.
The Clarity tag loads when you visit the site, but analytics storage and recording remain disabled until you click Accept on our cookie banner. If you decline, Clarity does not store analytics cookies or record your session.
When you accept, Clarity may collect:
- Pages visited and navigation paths
- Clicks, scrolls, and mouse movements (for heatmaps and replays)
- Device type, browser, screen resolution, and approximate region
- Referral source and session duration
4. How to Change or Withdraw Consent
You can withdraw consent or reset your choice by:- Clearing site data (cookies and local storage) for synapsai.cloud in your browser settings
- Using your browser’s controls to block or delete cookies
- Contacting us at [email protected]
5. Legal Basis (EU/EEA/UK)
For visitors in the EU, EEA, and UK, we rely on consent (GDPR Art. 6(1)(a)) for analytics cookies. Thesynapsai-cookie-consent preference is stored based on our legitimate interest in remembering your choice so we do not repeatedly prompt you.

